On Facebook, Instagram and WhatsApp, we’re in Mark Zuckerberg’s arena.
He dictates the rules. His controlling share power means one person can impact close to 3 billion users everyday.
But what if he pulled the rug?
He probably won’t, yet the possibility is always there.
Mark Zuckerberg doesn’t need any more money. While he has the ultimate control, he’s also governed by share price demands.
Investors, shareholders and the markets want to see Facebook, Inc. grow fast. So it needs to make more money from their products: us.
If we focus all our efforts on creating attention, audience and connection on Facebook, we’re doing it on rented land.
The landlord could throw us out at any time.
It’s a risk for anyone who has a message with a force for good. Facebook’s companies do a lot of good, but there’s equal, perhaps even greater, downsides.
The choice is ours. And it’s up to us, now more than ever, to decide: what and where do we want to build?
That’s why I love physical books (and believe they will only become more valuable), and why I started this blog: so I can be a customer (to Weebly) rather than the product (to Facebook), and so my words can be away from the noise, rules and algorithms of social media.