I grew up in the early 90s eating Weetabix. Every morning I’d put two Weetabix pieces in a bowl with milk and eat the most important meal of the day: breakfast.
I was told that if I had my Weetabix, I’d have unbeatable strength and energy.
There’s a high chance you may have done the same. Or maybe you wanted to have the strength of Tony the Tiger.
Either way, we had an association. I see Weetabix and think of a nutritious, healthy, smiling breakfast. It’s mostly just whole grain wheat, though.
These associations create beliefs and behaviours from a young age.
Breakfast is the most important meal of the day, but it actually doesn’t matter.
Everyone should start work at 9am, but quality work is all that matters.
Lifting weights and running should be the staple for everyone, but doing something you love is more important.
When we drive to a temporary goal, we put everything on hold. When we create a way of life, we have to challenge our instilled behaviours. Many of these will have come from a young age with no bad intention or fault of ours.
The work now for us is to identify these, so we can transform to a better way of life effortlessly.